Do you know the Difference between Organic Search Listing and Paid listings?

Do you know the Difference between Organic Search Listing and Paid listings?

 

According to the Pew Internet & American life Project, 62% of searchers are unaware of the distinction between paid and unpaid results. 38 % of searchers are aware of a distinction between paid and unpaid results. So what are paid and unpaid search results?

 

Organic Search Listing or unpaid search results are websites that are listed in Search Engine page results for free usually found by search engine spiders or robots and then ranked based on the formula by the search engines.

 

Spiders, web crawler or Robots is a program or automated script which browses the internet in a methodical, automated manner. Web Crawlers crawls the web by browsing most of the websites out there and tries to find new websites built. Whenever the web crawler visits a website, it takes a snap shot or a picture of that particular website and stores it in its database and indexes it to later bring the relevant websites up whenever we search for a keyword. The way search engines index and rank the site differs from one search engine to another search engine.

 

Organic Search listings are the websites that shown in the search engine page results when you search for specific keyword, which is free and in order to get this free organic search engine results the designers, programmers or the Search engine Optimizer should follow the guidelines provided by these search engines while building the website. Some of the formulas are. Having a keyword rich page Title, have a keyword rich Description, having reputed links from trusted websites, having keywords within the copy basically building a website for a normal user where they can find useful information. There are number of guidelines given by these search engines. I have listed only a few.

 

 

On the other hand, Paid listing or Pay per click is websites that are usually listed either on the top and or listed on the right side of the results where it says sponsored results. In order to get listed in those results, they have to pay the search engines to be listed there in those areas. Normally it is based on bidding for keywords. If you want your website to be higher on the paid search results, you have to be the higher bidder for that particular keyword to get on top of other websites. If you are bidding for highly competitive keywords, you will eventually have to pay more in order to get into the top listings.

 

Organic Search Results and Paid listings have their own advantages. If you are looking for a short term or a seasonal listings, paid listings are one of the easiest and fastest way to get in to search results, Organic search listings are long term and will take time to get into search results depending on how much you follow the guidelines and dedicate the time to optimize the site.

 

If you like to more about Search Engine Optimization, Tips on how to get into search results or like to know more. Visit my blog : http://sarasotapodcast.wordpress.com

 

Tags: Sarasota Online Marketing, SEO Sarasota, Online Advertising, Internet Marketing Sarasota, Search Marketing Sarasota

 

 

Website Optimization,Sarasota

Why You Need a Mortgage Website?
Even if you’re not planning on selling online, a well-crafted site is essential for any business. Why?

    Potential employees, Business partners and investors can find your business.
    Now everyone search for information online prior to making a purchase
    Your website is the first chance to give a good impression.

10 Reasons Why Your Business Needs a Website

1.    Your Business is Open to the World 24/7, 365 Days a Year
2.    It’s Your Online Brochure / Catalog That Can Be Changed at Anytime
3.    Reach New Markets with a Global Audience
4.    Improved Customer Service
5.    Present a Professional Image
6.    Sell Your Products
7.    Promote Your Services
8.    Gather Information and Generate Valuable Leads
9.    Great way of communication
10.    Great Recruiting Tool

OK, I know why I need a website. Where do I go from here?

    I don’t know how do build a website. My Uncle daughter knows Computers. She is so good at it. Always in front of the computer. Can I have her build the Website for my Business? No… why?
    Your website speaks volumes about your business. It should says, “Hey, look, we take our business so seriously that we have created this wonderful site for our customers!”
    Your website shouldn’t say “Hey, look, I let my 15-year-old uncle’s daughter design my site. Good luck finding anything!”
    Find a Professional web design company you can understand your goals
How do I find a designer?
    Search online, Yellow Pages, Directories online, Magazines, Newspapers
    Remember a good website. Call them and find out who did their website.
    Should I hire a local company?
What should I ask a potential designer?
    What is the process? Initial meeting to understand your goals?
    See examples, portfolio.
    What is the cost and why?
    Can they register Domain name and host the website
    A good design company should give you suggestions based on your goals
    Is the company specialized is anything specific or full service company.
    Will they provide images?
    Ownership. Find out if you can transfer the website if you are not happy
    Visibility of the website in search engines
    How long has the company been in business
    Deadline for completing the site
How will a potential client find my site?
    Search engine optimization
    Pay per Click
    Site submission
    Building search engine and user friendly website
    Online and offline marketing
Built a website you will be rich – myth?
    A website is just like your printed material or business card
    Promote your website online and offline
    Talk about your website, include web address in all printed materials
    Use website in your email signature
    Advertise your website

How to gain SEO rankings thru blog??

How to gain SEO rankings thru blog??

What is a Blog?
The term Blog is a shortened form of Web log. Blog is an online journal. Blog is a powerful tool to provide resources and to post your thoughts and comments. Not only you can post your thought, it gives the ability for anyone to share their thoughts in the comment. It is a great interactive tool.

Why Blog?
There are several potential reasons to blog; it depends on what you want. Blogs are no different from channels like video, print, audio, presentations and so on. They all deliver results – but of varying kind. Blogs are designed keeping visitors in mind, so that there is a two way communication and that communication can be viewed by anyone and give their point of view.

What can Blog do for you ?
Number one, you are getting free resources specific to your subject of interest. Number two you can share your views and opinion. Number three you get valuable information where you cant find it in a normal website. Number four Blogs are updated on a regular basis, some blogs are posted everyday so you get the latest and current information. Number five Do you have a question. Post it on your blog or leave a comment on other blogs and sure you will get some answers, ideas and resources. The list can go on and on.

Blogs and Search engines
Search engines like Google, Yahoo and MSN rewards sites that are updated often, links to other resources. Blogging is another way to get more traffic to your website or to your business.

How do I search for Blogs of my interest?
Do a search in Google, Yahoo, MSN and other search engines; I am sure you will find a bunch of Blogs related to your area of interest. Google now has Google Blog Search where it is designed to search blogs for the query you type. There are other Blog search engines as well.

Can you have a Blog for yourself?
Sure you can have your own blog. You don’t have to be a computer Geek to create and maintain a blog. Most of the blogs are FREE and it gives you easy ways to create and maintain your own blog. You don’t have to hire someone to have your blog. Go to Blogger.com and you can create a blog in 3 easy steps. Have fun with it.

For more BLog: http://uapply.wordpress.com