Search Engine Optimization SEO tips for Small Businesses Sarasota Fl
SEO aka Search Engine Optimization is a process to help your website come up in the rankings when a visitor searches the internet for your product or services. Every small business in Sarasota Florida will have a website, if not its very crucial your business has a Website. If you are building a website in-house or if you have a web design company do it for you, either way your website should follow the basic guidelines provided by search engines like Google, Yahoo ,MSN and other search engines.
Google Guidelines
You can find Google’s guidelines here in this link: http://www.google.com/support/webmasters/bin/answer.py?answer=35769
What are these guidelines? If you take a step back and think about these guidelines, these guidelines are not designed for search engines but also the way humans think and view a site, for example the guidelines say use Alt tags for images. Alt tags are alternative tags for images, it is used to identify an image or to tell the search engine about the image. Search engines cannot read images, movies, flash. For now, it might change in the future. Alt tags are not only used for search engine purposes, but it is used for humans too, more accessibility. Consider the loading time. If you have a huge images or a lot of images, how much time will it take to load the page. You have 5 seconds to capture the attention of the visitors, if your page takes a long time to load, your visitor will go to the next site, may be your competitors site. So what can you do about it???
Image Optimization and tips
Ø Images are good. Try to use images sparingly
Ø Alternatively you can have a separate page for image gallery if necessary
Ø If you have images, provide alt tags
Ø Try to turn off the images in the browser and see if that makes sense or if your visitors can understand the content without the pictures.
Ø Have unique alt tags for the images instead of stuffing keyword
Ø If you having a picture of your product, have a description about that product
Ø If it is appropriate to have links, optimize so, from there you might find visitors visiting your site.
For more tips, articles visit The Fox Internet Marketing Blog
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